Author: Scarlett Pham
In early 2022, Snoop Dogg officially owns Death Row catalog and withdrew it from streaming services shortly after. As for the reasons, Snoop explained during an April appearance on Drink Champs:
"First thing I did snatch all the music off those platforms known to people, because those platforms don't pay." He then continued, "And those platforms get millions of streams, and nobody gets paid other than the record labels. So what I wanted to do is snatch my music off, create a platform similar to Amazon, Netflix, Hulu. It'll be a Death Row app, and the music, in the meantime, will live in the metaverse."
Recently, Snoop Dogg brought Death Row record's catalog to TikTok. According to a report by Billboard on February 14th, TikTok has announced a partnership with Snoop Dogg, bringing the music of Death Row to the app.
Death Row fits into TikTok's SoundOn distribution platform. However, they will only have the catalog - including 2Pac's "All Eyez On Me" and Snoop Dogg's "Doggystyle" before the catalog is released more widely.
In the announcement, Snoop Dogg said that the timing for this decision for Death Row's return was based on the Super Bowl.
"Since I took Death Row off streaming almost a year ago, not a day goes by without people asking me to put it back up," Snoop Dogg said. "As the Super Bowl rolled around, I knew fans would be looking for the music from our iconic performance in 2022, so I wanted to reintroduce the most historic catalog to the people."